We'll be the hardest working salesman you've ever hired

Dealers can boost
profits with our
digital checkout

Some marketplaces earn extra by selling ad space to finance brokers, reducing dealers' commission. That’s why we created Digital Checkout—with top-tier commissions and a hands-off, concierge service for customers, ensuring you keep more of what you earn

Most marketplaces generate additional revenue by selling ad space to finance brokers who take dealer’s commission - that’s why we have created the digital checkout with best-in-class commissions, and a hands-off approach paired with a concierge service for customers

It's a Done Deal, Packaged
It's a Done Deal, Packaged

Boost your profits with our digital checkout and receive 5% commission* (based on a £15,000 lend)

Finance Calculator: Instant, Accurate Quotes
Finance Calculator:
Instant, Accurate Quotes

Did you know 64% of used cars are bought on finance? Therefore, advertising your stock with accurate PCP and HP payments (if available) will significantly increase the likelihood that a customer will enquire. That's why the digital checkout includes complimentary finance calculations on your stock

Digital Checkout: Hassle-Free Experience
Digital Checkout:
Hassle-Free Experience

The digital checkout is optional, but it’s packed with features to boost your margins. With the fastest application process, we bring in more leads. Our partner DSG Finance manages the customer entirely, so you just need to raise an invoice. Plus, we’ve secured a great deal with an average commission of £750 per deal


The digital checkout is optional, but it’s packed with features to boost your margins. With the fastest application process, we bring in more leads. Our partner DSG Finance manages the customer entirely, so you just need to raise an invoice. Plus, we’ve secured a great deal with an average commission of £750 per deal


The Concierge Digital Checkout Experience
The Concierge Digital Checkout Experience

Through our collaboration with DSG Finance, your customers can receive a concierge-level finance experience

We’re committed to providing our dealers with the tools and partnerships needed to succeed in today’s competitive market. We’re proud to introduce the Concierge Finance Partnership, an exclusive program designed with the needs of both dealers and customers in mind. As part of this partnership, your dealership can earn market leading commissions. This not only boosts your revenue but also adds significant value to each sale.


This partnership provides a premium service tailored to enhance the finance experience for customers purchasing vehicles on finance through the Sun Motors marketplace. This setup combines advanced technology and personalised service to deliver an unparalleled experience that benefits both your dealership and your customers.


This program is more than just offering finance—it’s about elevating the entire purchase experience for our mutual customers ‘From the first interaction to the final handover, each customer is supported by a dedicated concierge finance specialist. This specialist guides them through every step of the finance process, ensuring a smooth, personalised experience’


You’re aligning with a trusted brand that puts customer satisfaction at the forefront. This partnership is designed to enhance your dealership’s offerings, making it easier to close deals and provide a superior customer experience. Collectively, we are offering more than just a product—you’re providing a premium service that enhances trust and satisfaction.

Committed to providing best-in-class commissions
Committed to providing best-in-class commissions

The Sun's audience spans a broad spectrum, with nearly 1 in 5 planning to spend £22,500+ on their next vehicle

We selected DSG Finance, the UK’s largest hybrid lender broker, as our exclusive partner for Digital Checkout. With a comprehensive suite of brands and a diverse panel of lenders, they cater to every aspect of the car finance market, handling a wide range of customer circumstances. Committed to providing best-in-class commissions for our dealerships, they also offer a dedicated team to manage Sun Motors' digital applications.


The Sun's audience spans a broad spectrum, encompassing diverse individuals with varying finance needs, including those actively looking to purchase their next vehicle, with almost 1 in 5 planning to spend £22,500 or more. This highlights the significant opportunity to cater to customers with varying finance needs, from entry-level to more substantial lending options.

What sets DSG Finance apart is their understanding that each client is unique. They offer a concierge-style service, directly liaising with your customers to drive sales and help them secure their dream car. DSG Finance’s extensive experience and in-depth knowledge of their lending panel enable them to find tailored finance solutions, even for customers with complex circumstances. This expertise ensures your dealership benefits from a highly personalised, efficient, and customer-focused approach, enhancing your sales opportunities and customer satisfaction.



Increased Finance Acceptances
Increased Finance Acceptances

Access the UK’s widest panel of lenders with our optional Digital Checkout and see more approvals

We are excited to offer our dealers exclusive access to Go Car Credit through the Digital Checkout, bringing a unique opportunity to increase finance acceptances, especially for customers with non-prime credit profiles. Our exclusive partnership with Go Car Credit, a specialist non-prime lender focused on assisting customers refused by mainstream lenders, alongside DSG Finance’s wide selection of lenders, empowers dealers to earn an average of £450 commission* on non-prime deals completed through our platform.

Go Car Credit specialises in helping customers who may have been turned away by traditional finance options due to poor credit, self-employment, or reliance on benefits. Unlike mainstream lenders, Go Car Credit focuses on understanding a customer's current financial situation, evaluating affordability rather than just a credit score. This tailored approach allows more of your customers to secure finance, directly increasing your sales potential.


Founded in 2017, Go Car Credit has already approved over 117,000 loans, demonstrating a strong track record in providing ethical, responsible lending and treating customers fairly. Their commitment to excellent customer service ensures that buyers feel confident and excited about the car buying process, with a streamlined journey that eliminates the hassle of paperwork, complex jargon, and confusing repayment schedules.

With the Sun Motors, customers gain access to Go Car Credit’s services, allowing them to choose a car from any Sun Motors-approved dealer. This means your dealership can obtain sales from a wider audience on the Sun Motors, including those with impaired credit profiles.



Digital Checkout Explained

Digital Checkout Explained

Do I need to signup to Digital Checkout?

Whats is the commission for dealerships?

How does Digital Checkout work in practice?

How do reservations work?

How do you handle the part exchange?

Do you charge for the digital checkout, reservations or part exchange vehicles we buy?

Do I need to signup to Digital Checkout?

Whats is the commission for dealerships?

How does Digital Checkout work in practice?

How do reservations work?

How do you handle the part exchange?

Do you charge for the digital checkout, reservations or part exchange vehicles we buy?

Do I need to signup to Digital Checkout?

Whats is the commission for dealerships?

How does Digital Checkout work in practice?

How do reservations work?

How do you handle the part exchange?

Do you charge for the digital checkout, reservations or part exchange vehicles we buy?

Dealer? Ready to Boost Your Sales?

Dealer? Ready to Boost Your Sales?

Join the Sun Motors platform and connect your dealership with an unmatched audience across the UK. With our trusted brand, innovative tools, and customer-first approach

"The Sun", "Sun Motors", "Sun", and "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. This website is operated and powered by Motor Genius Group Ltd under a contractual partnership with News UK to use the "Sun Motors" name. While the "Sun Motors" brand is used under this agreement, Motor Genius Group Ltd is a separate entity and is not owned by or affiliated with News Group Newspapers Limited, except as provided by the contractual partnership. All services provided on this website are offered by Motor Genius Group Ltd under this partnership. Any reference to these trademarks on this website is solely for the purpose of identifying the licensed use of the trademarks and does not imply any ownership or rights by Motor Genius Group Ltd over these trademarks. All trademarks and registered trademarks are the property of their respective owners.


This website is not for UK consumers and targeted at potential business partners. We are a credit broker, not a lender, Motor Genius Group Ltd is an Appointed Representative (FRN. 960504) of The Compliance Guys Ltd (FRN. 941360). Motor Genius Group Ltd, Registered Office: Cambrian Complex, Ystrad Road, Fforestfach, Swansea, Wales, SA5 4HJ, Company Number: 12817070, ICO number ZB640135, Phone: 0204 572 0130


Advertising Terms & ConditionsPrivacy PolicyDealer Billing Portal Enquiry Hub Portal

"The Sun", "Sun Motors", "Sun", and "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. This website is operated and powered by Motor Genius Group Ltd under a contractual partnership with News UK to use the "Sun Motors" name. While the "Sun Motors" brand is used under this agreement, Motor Genius Group Ltd is a separate entity and is not owned by or affiliated with News Group Newspapers Limited, except as provided by the contractual partnership. All services provided on this website are offered by Motor Genius Group Ltd under this partnership. Any reference to these trademarks on this website is solely for the purpose of identifying the licensed use of the trademarks and does not imply any ownership or rights by Motor Genius Group Ltd over these trademarks. All trademarks and registered trademarks are the property of their respective owners.


This website is not for UK consumers and targeted at potential business partners. We are a credit broker, not a lender, Motor Genius Group Ltd is an Appointed Representative (FRN. 960504) of The Compliance Guys Ltd (FRN. 941360). Motor Genius Group Ltd, Registered Office: Cambrian Complex, Ystrad Road, Fforestfach, Swansea, Wales, SA5 4HJ, Company Number: 12817070, ICO number ZB640135, Phone: 0204 572 0130


Advertising Terms & ConditionsPrivacy PolicyDealer Billing Portal Enquiry Hub Portal

"The Sun", "Sun Motors", "Sun", and "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. This website is operated and powered by Motor Genius Group Ltd under a contractual partnership with News UK to use the "Sun Motors" name. While the "Sun Motors" brand is used under this agreement, Motor Genius Group Ltd is a separate entity and is not owned by or affiliated with News Group Newspapers Limited, except as provided by the contractual partnership. All services provided on this website are offered by Motor Genius Group Ltd under this partnership. Any reference to these trademarks on this website is solely for the purpose of identifying the licensed use of the trademarks and does not imply any ownership or rights by Motor Genius Group Ltd over these trademarks. All trademarks and registered trademarks are the property of their respective owners.


This website is not for UK consumers and targeted at potential business partners. We are a credit broker, not a lender, Motor Genius Group Ltd is an Appointed Representative (FRN. 960504) of The Compliance Guys Ltd (FRN. 941360). Motor Genius Group Ltd, Registered Office: Cambrian Complex, Ystrad Road, Fforestfach, Swansea, Wales, SA5 4HJ, Company Number: 12817070, ICO number ZB640135, Phone: 0204 572 0130


Advertising Terms & ConditionsPrivacy PolicyDealer Billing Portal Enquiry Hub Portal