Millions of Data Points.
Agency-Level Expertise.
Millions of Data Points.
Agency-Level Expertise.
At Sun Motors, we’re not just another marketplace – we’re the platform that’s transforming how you sell cars. Powered by the trusted brand of The Sun, the UK’s most recognised news source, we help you attract new customers, boost your sales, and deliver a seamless experience that keeps them coming back
Combining cutting-edge AI with seamless integrations across major online platforms. Backed by the power of The Sun, we drive results with targeted audience reach and smart, data-driven solutions. Match your inventory with the right shoppers across search, social, and display platforms. Reach an audience that is 22% more likely to convert by putting the perfect vehicles in front of the right buyers
At Sun Motors, we’re not just another marketplace – we’re the platform that’s transforming how you sell cars. Powered by the trusted brand of The Sun, the UK’s most recognised news source, we help you attract new customers, boost your sales, and deliver a seamless customer experience
Combining cutting-edge AI with seamless integrations across major online platforms. We drive results with targeted audience reach and smart, data-driven solutions. Match your inventory with the right shoppers across search, social, display and search platforms. Reach an audience that is 22% more likely to convert by putting the perfect vehicles in front of the right buyers
Trusted & Reputable Dealers – Proud to Have You Onboard!
Trusted & Reputable Dealers
– Proud to Have You Onboard!
Including major dealers and thousands of quality used cars from independents
Trusted & Reputable Dealers
– Proud to Have You Onboard!
Including major dealers and thousands of quality used cars from independents
Including major dealers and thousands of quality used cars from independents
Backed by a Trusted, Disruptive, and Championing Brand
Backed by a Trusted, Disruptive, and
Championing Brand
When you list your vehicles on the Sun Motors, you’re not just tapping into a market of potential buyers – you’re aligning your dealership with the might of a media giant. The Sun, a name that sits proudly alongside other prestigious brands like The Times, The Sunday Times, talkSPORT, and Virgin Radio UK, is known for its cutting-edge approach and commitment to championing the issues that matter most to its readers. By connecting with The Sun’s audience, you’re reaching a community that places its trust in the brand – and that trust extends to your dealership. This strong association with a trusted newsbrand that has an unmatched reach attracts serious buyers who are confident they’re dealing with reputable, vetted dealers
When you list your vehicles on the Sun Motors, you’re not just tapping into a market of potential buyers – you’re aligning your dealership with the might of a media giant. The Sun, a name that sits proudly alongside other prestigious brands like The Times, The Sunday Times, talkSPORT, and Virgin Radio UK, is known for its cutting-edge approach and commitment to championing the issues that matter most to its readers. By connecting with The Sun’s audience, you’re reaching a community that places its trust in the brand – and that trust extends to your dealership. This strong association with a trusted newsbrand that has an unmatched reach attracts serious buyers who are confident they’re dealing with reputable, vetted dealers
When you list your vehicles on the Sun Motors, you’re not just tapping into a market of potential buyers – you’re aligning your dealership with the might of a media giant. The Sun, a name that sits proudly alongside other prestigious brands like The Times, The Sunday Times, talkSPORT, and Virgin Radio UK, is known for its cutting-edge approach and commitment to championing the issues that matter most to its readers. By connecting with The Sun’s audience, you’re reaching a community that places its trust in the brand – and that trust extends to your dealership. This strong association with a trusted newsbrand that has an unmatched reach attracts serious buyers who are confident they’re dealing with reputable, vetted dealers
of UK adults are reached by News UK brands (PAM co 2020)
of UK adults are reached by News UK brands
(PAM co 2020)
Different for Consumers and What It Means for Your Dealership
Different- What It Means for Your Dealership
Exclusive
No Backyard Dealers Cutting into Your Profits
Our marketplace is exclusive to established, ethical dealers, ensuring your dealership stands out as a trusted source for quality vehicles. This exclusivity boosts your reputation and increases sales, as consumers prefer a platform that lists only reputable dealers. Your dealership becomes the top choice for discerning buyers
Exclusive
No Backyard Dealers Cutting into Your Profits
Our marketplace is exclusive to established, ethical dealers, ensuring your dealership stands out as a trusted source for quality vehicles. This exclusivity boosts your reputation and increases sales, as consumers prefer a platform that lists only reputable dealers. Your dealership becomes the top choice for discerning buyers
Exclusive
Vetted Dealers Only
Our marketplace is exclusive to established, ethical dealers, ensuring your dealership stands out as a trusted source for quality vehicles. This exclusivity boosts your reputation and increases sales, as consumers prefer a platform that lists only reputable dealers. Your dealership becomes the top choice for discerning buyers
Profitable
Smoother Transactions, Stronger Margins
We offer a personal concierge finance service with consistent rates across all listings. This straightforward approach eliminates the confusion and frustration often associated with variable finance options, all backed by a hassle-free online car buying experience. Dealers enjoy market-leading commissions and cutting-edge technology
Profitable
Smoother Transactions, Stronger Margins
We offer a personal concierge finance service with consistent rates across all listings. This straightforward approach eliminates the confusion and frustration often associated with variable finance options, all backed by a hassle-free online car buying experience. Dealers enjoy market-leading commissions and cutting-edge technology
Profitable
Stronger Margins
We offer a personal concierge finance service with consistent rates across all listings. This straightforward approach eliminates the confusion and frustration often associated with variable finance options, all backed by a hassle-free online car buying experience. Dealers enjoy market-leading commissions and cutting-edge technology
Visible
Increase Visibility With Advanced Ad Strategies
With Audience Extension, your stock follows shoppers online after they leave Sun Motors, keeping it visible to in-market consumers. By targeting where your audience spends 3 hours daily—on social media—you boost engagement, conversion, and your dealership’s visibility
Visible
Increase Visibility With Advanced Ad Strategies
With Audience Extension, your stock follows shoppers online after they leave Sun Motors, keeping it visible to in-market consumers. By targeting where your audience spends 3 hours daily—on social media—you boost engagement, conversion, and your dealership’s visibility
Visible
Advanced Ad Strategies
With Audience Extension, your stock follows shoppers online after they leave Sun Motors, keeping it visible to in-market consumers. By targeting where your audience spends 3 hours daily—on social media—you boost engagement, conversion, and your dealership’s visibility
Effortless
Manage Enquiries Effortlessly with One Hub
Our integrated Enquiry Hub centralises leads from multiple platforms. Whether via WhatsApp, SMS, or email, you can quickly respond, arrange test drives, and provide information, ensuring a smoother, more efficient sales process
Effortless
Manage Enquiries Effortlessly with One Hub
Our integrated Enquiry Hub centralises leads from multiple platforms. Whether via WhatsApp, SMS, or email, you can quickly respond, arrange test drives, and provide information, ensuring a smoother, more efficient sales process
Effortless
Multi-Channel Unified Inbox
Our integrated Enquiry Hub centralises leads from multiple platforms. Whether via WhatsApp, SMS, or email, you can quickly respond, arrange test drives, and provide information, ensuring a smoother, more efficient sales process
Trusted Partnerships
Trusted Partnerships
Trusted Exposure to a Loyal Audience
Trusted Exposure to a Loyal Audience
Trusted Exposure
to a Loyal Audience
Unmatched Audience Reach
Unmatched Audience Reach
The Sun Motors marketplace isn’t just a listing service—it’s a complete solution designed to boost visibility, trust, and sales for dealers. This unmatched reach puts your vehicles in front of a vast audience of potential buyers who trust The Sun’s reputation.
Our marketplace is committed to quality and integrity, working exclusively with ethical and reputable dealers. This dedication enhances the credibility of your listings, making it easier for consumers to confidently choose your dealership.
The Sun Motors marketplace isn’t just a listing service—it’s a complete solution designed to boost visibility, trust, and sales for dealers. This unmatched reach puts your vehicles in front of a vast audience of potential buyers who trust The Sun’s reputation.
Our marketplace is committed to quality and integrity, working exclusively with ethical and reputable dealers. This dedication enhances the credibility of your listings, making it easier for consumers to confidently choose your dealership.
EVERY MONTH, THE SUN REACHES…
EVERY MONTH,
THE SUN REACHES…
81%
Adults intending to buy a new Vehicle in the next 12 months
Over 4 in 5
(429K) Adults intending to buy a new SUV (or off road) Vehicle in the next 12 months
81%
(587K) Adults intending to buy a new Hybrid or Electric Vehicle in the next 2 Years
Over 800K
(82%) Adults intending to spend £22,500+ on their next vehicle in the next 2 years
81%
Adults intending to buy a new Vehicle in the next 12 months
Over 4 in 5
(429K) Adults intending to buy a new SUV (or off road) Vehicle in the next 12 months
81%
(587K) Adults intending to buy a new Hybrid or Electric Vehicle in the next 2 Years
Over 800K
(82%) Adults intending to spend £22,500+ on their next vehicle in the next 2 years
81%
Adults intending to buy a new Vehicle in the next 12 months
Over 4 in 5
(429K) Adults intending to buy a new SUV (or off road) Vehicle in the next 12 months
81%
(587K) Adults intending to buy a new Hybrid or Electric Vehicle in the next 2 Years
Over 800K
(82%) Adults intending to spend £22,500+ on their next vehicle in the next 2 years
81%
Adults intending to buy a new Vehicle in the next 12 months
Over 4 in 5
(429K) Adults intending to buy a new SUV (or off road) Vehicle in the next 12 months
81%
(587K) Adults intending to buy a new Hybrid or Electric Vehicle in the next 2 Years
Over 800K
(82%) Adults intending to spend £22,500+ on their next vehicle in the next 2 years
81%
Adults intending to buy a new Vehicle in the next 12 months
Over 4 in 5
(429K) Adults intending to buy a new SUV (or off road) Vehicle in the next 12 months
81%
(587K) Adults intending to buy a new Hybrid or Electric Vehicle in the next 2 Years
Over 800K
(82%) Adults intending to spend £22,500+ on their next vehicle in the next 2 years
81%
Adults intending to buy a new Vehicle in the next 12 months
Over 4 in 5
(429K) Adults intending to buy a new SUV (or off road) Vehicle in the next 12 months
81%
(587K) Adults intending to buy a new Hybrid or Electric Vehicle in the next 2 Years
Over 800K
(82%) Adults intending to spend £22,500+ on their next vehicle in the next 2 years
81%
Adults intending to buy a new Vehicle in the next 12 months
Over 4 in 5
(429K) Adults intending to buy a new SUV (or off road) Vehicle in the next 12 months
81%
(587K) Adults intending to buy a new Hybrid or Electric Vehicle in the next 2 Years
Over 800K
(82%) Adults intending to spend £22,500+ on their next vehicle in the next 2 years
81%
Adults intending to buy a new Vehicle in the next 12 months
Over 4 in 5
(429K) Adults intending to buy a new SUV (or off road) Vehicle in the next 12 months
81%
(587K) Adults intending to buy a new Hybrid or Electric Vehicle in the next 2 Years
Over 800K
(82%) Adults intending to spend £22,500+ on their next vehicle in the next 2 years
81%
Adults intending to buy a new Vehicle in the next 12 months
Over 4 in 5
(429K) Adults intending to buy a new SUV (or off road) Vehicle in the next 12 months
81%
(587K) Adults intending to buy a new Hybrid or Electric Vehicle in the next 2 Years
Over 800K
(82%) Adults intending to spend £22,500+ on their next vehicle in the next 2 years
81%
Adults intending to buy a new Vehicle in the next 12 months
Over 4 in 5
(429K) Adults intending to buy a new SUV (or off road) Vehicle in the next 12 months
81%
(587K) Adults intending to buy a new Hybrid or Electric Vehicle in the next 2 Years
Over 800K
(82%) Adults intending to spend £22,500+ on their next vehicle in the next 2 years
81%
Adults intending to buy a new Vehicle in the next 12 months
Over 4 in 5
(429K) Adults intending to buy a new SUV (or off road) Vehicle in the next 12 months
81%
(587K) Adults intending to buy a new Hybrid or Electric Vehicle in the next 2 Years
Over 800K
(82%) Adults intending to spend £22,500+ on their next vehicle in the next 2 years
81%
Adults intending to buy a new Vehicle in the next 12 months
Over 4 in 5
(429K) Adults intending to buy a new SUV (or off road) Vehicle in the next 12 months
81%
(587K) Adults intending to buy a new Hybrid or Electric Vehicle in the next 2 Years
Over 800K
(82%) Adults intending to spend £22,500+ on their next vehicle in the next 2 years
Sources: PAMCo 4 2020, PAMCo/TGI Multibase
Audience Extension with Advanced Advertising Included
Audience Extension with
Advanced Advertising Included
Audience Extension with Advanced Advertising Included
Maximise your exposure with our Audience Extension, delivering targeting in-market buyers across all major digital platforms.
Designed to help your dealership reach more potential buyers and increase sales through targeted, data-driven advertising. Our audience extension ensures that your vehicle listings are seen by the right audience at the right time.
With the Audience Extension, your listings are placed in front of in-market buyers across multiple digital channels, including Google, Facebook, Instagram, TikTok, SnapChat, and Pinterest. This broad reach ensures that your vehicles are visible wherever potential buyers spend their time online. With the average person using several social media platforms 3 hours a day, your ads will have multiple touchpoints to engage with consumers.
When these campaigns are paired with the Sun Motors’ first-party data, this is a powerful tool to reach potential buyers. Our data comes from users who interact directly with Sun Motors’ platforms, providing insights into their preferences, behaviour, and purchase intent. By tapping into this data, our Audience Extension ensures that your ads are shown to highly qualified leads, increasing the likelihood of a sale.
Reach. Connect. Convert More Buyers.
Reach. Connect. Convert More Buyers.
Join the Sun Motors platform and connect your dealership with an unmatched audience across the UK. With our trusted brand, innovative tools, and customer-first approach
"The Sun", "Sun Motors", "Sun", and "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. This website is operated and powered by Motor Genius Group Ltd under a contractual partnership with News UK to use the "Sun Motors" name. While the "Sun Motors" brand is used under this agreement, Motor Genius Group Ltd is a separate entity and is not owned by or affiliated with News Group Newspapers Limited, except as provided by the contractual partnership. All services provided on this website are offered by Motor Genius Group Ltd under this partnership. Any reference to these trademarks on this website is solely for the purpose of identifying the licensed use of the trademarks and does not imply any ownership or rights by Motor Genius Group Ltd over these trademarks. All trademarks and registered trademarks are the property of their respective owners.
This website is not for UK consumers and targeted at potential business partners. We are a credit broker, not a lender, Motor Genius Group Ltd is an Appointed Representative (FRN. 960504) of The Compliance Guys Ltd (FRN. 941360). Motor Genius Group Ltd, Registered Office: Cambrian Complex, Ystrad Road, Fforestfach, Swansea, Wales, SA5 4HJ, Company Number: 12817070, ICO number ZB640135, Phone: 0204 572 0130
Advertising Terms & Conditions │Privacy Policy │ Dealer Billing Portal │ Enquiry Hub Portal
"The Sun", "Sun Motors", "Sun", and "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. This website is operated and powered by Motor Genius Group Ltd under a contractual partnership with News UK to use the "Sun Motors" name. While the "Sun Motors" brand is used under this agreement, Motor Genius Group Ltd is a separate entity and is not owned by or affiliated with News Group Newspapers Limited, except as provided by the contractual partnership. All services provided on this website are offered by Motor Genius Group Ltd under this partnership. Any reference to these trademarks on this website is solely for the purpose of identifying the licensed use of the trademarks and does not imply any ownership or rights by Motor Genius Group Ltd over these trademarks. All trademarks and registered trademarks are the property of their respective owners.
This website is not for UK consumers and targeted at potential business partners. We are a credit broker, not a lender, Motor Genius Group Ltd is an Appointed Representative (FRN. 960504) of The Compliance Guys Ltd (FRN. 941360). Motor Genius Group Ltd, Registered Office: Cambrian Complex, Ystrad Road, Fforestfach, Swansea, Wales, SA5 4HJ, Company Number: 12817070, ICO number ZB640135, Phone: 0204 572 0130
Advertising Terms & Conditions │Privacy Policy │ Dealer Billing Portal │ Enquiry Hub Portal